This week's roundup includes a suggestive floral wall in Hollywood; personalized football swag in New Orleans; an audiovisual "wave" at C.E.S. in Las Vegas; and a color-changing co*cktail in Los Angeles.
Netflix's ‘The Goop Lab’ Screening
On January 22 at the Netflix Home Theater in Hollywood, Gwyneth Paltrow and members of the Goop Lab team celebrated their new Netflix show, which premieres this Friday. At the event, which was produced by Agenc, guests posed in front of a blooming floral wall resembling a vulva, which was created by the Petal Workshop.
Hosted by Gwyneth Paltrow and Goop chief content officer Elise Loehnen, the six-episode series will cover topics including psychedelics, cold therapy, female pleasure, anti-aging, energy healing, and psychics.
Rachel Murray/Getty Images
SAG Awards' After-Party
Held on January 19, this year’s after-party, which took place at the Shrine Auditorium immediately following the ceremony in Los Angeles, featured a "cherry blossom forest" theme, mixing trees featuring various shades of pink blossoms with plush furniture, walnut details, and pops of pink. Once again, Event Eleven's Tony Schubert produced the event. See more: See the SAG Awards' Cherry Blossom-Filled After-Party
Photo: Line 8 Photography. All rights reserved.
SAG Awards' After-Party
Wolfgang Puck Catering provided the food, while co*cktails featured Chopin Vodka and Dorda Liqueur, and wine came from Cooper’s Hawk Winery and Restaurants. See more: See the SAG Awards' Cherry Blossom-Filled After-Party
Photo: Line 8 Photography. All rights reserved.
C.E.S. 2020 Activations
From January 7 to 10, the Consumer Technology Association's annual trade show took over the Las Vegas Convention Center with buzzy programming and announcements, along with eye-catching booths and activations. The two-story Google Assistant Playground spanned almost 40,000 square feet. In addition to a series of colorful outdoor slides, the first floor of the space featured demos of new features and devices. Sparks served as the lead production agency, while Brand New School led content development for the story-high screens on the exterior. See more: C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations
Photo: Courtesy of Google
C.E.S. 2020 Activations
At Intel’s booth, a wire-frame car installation was used to showcase how Mobileye—the corporation's self-driving car technology—uses sensors to interpret the environment. See more: C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations
Photo: Walden Kirsch/Intel Corporation
C.E.S. 2020 Activations
LG once again created a mesmerizing audiovisual "wave" for its C.E.S. booth. Constructed using 200 55-inch LG OLED digital signage screens, the dramatic overhead installation “displayed the glory of the natural world as it has never been seen before,” according to the brand. Ever-changing nature-inspired images and sounds created a surreal, immersive experience for guests. See more: C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations
Photo: Courtesy of LG
Recording Academy’s Grammys After-Party Preview
After the 62nd Grammy Awards this Sunday, the Recording Academy will host its official after-party, known as the Grammy Celebration. Held at the Los Angeles Convention Center, the 5,000-attendee event is produced by Branden Chapman, executive in charge of production and chief business development officer of the Recording Academy. Catering for the event, which is being led by the Staples Center's in-house catering team, will include a zen garden crudité made with pumpernickel dust, edamame Boursin mousse, and baby market vegetables. See more: Grammys 2020: Preview the Decor and Catering for Music's Biggest Night
Photo: Evan Gole/Staples Center
Recording Academy’s Grammys After-Party Preview
The "Magic Note" co*cktail will be made with Elyx Premium Vodka, fresh lime juice, agave nectar, and a butterfly tea blend that causes the color to change from blue to pink. See more: Grammys 2020: Preview the Decor and Catering for Music's Biggest Night
Photo: Evan Gole/Staples Center
College Football Playoff Gifting Experience
As part of the festivities surrounding the College Football Playoff National Championship game, which took place January 13 at the Mercedes-Benz Superdome in New Orleans (where LSU handily beat Clemson), V.I.P. guests, university presidents, conference commissioners and staff, members of the selection committee, media executives, and more visited the hospitality suite at the Hyatt Regency New Orleans, which included a gifting experience by Gifts for the Good Life. Over a hundred metal lockers created a “swag hub” that guests could visit each day. See more: Score Major Points With These Creative Gifting Ideas for Football Fans
Photo: Paul Morse Photography
College Football Playoff Gifting Experience
Guests received commemorative regulation-size footballs that were hand painted on site by local lettering artist Ashlee Jones. See more: Score Major Points With These Creative Gifting Ideas for Football Fans
Photo: Paul Morse Photography
